In recent years, the short play industry has been a new fan of the mobile Internet age with its easy, fast-paced viewing experience. On 6 August, GIBO, a comprehensive AIG animated media platform, announced that its core product, GIBO Crick, had successfully tested on the emerging global short play platform CoolShort. This not only highlights the great ability of GIBO Crick to analyse and adapt to changes in viewers, but also injects new dynamics into the intelligent development of the global short play industry.
CoolShort came online in June this year and was positioned to provide immersion-based, highly interactive short play content, with targeted markets covering North America, Japan, Korea and South-East Asia. The platform ‘ s one-to-three-minute vertical shorts, covering a variety of types, such as love, suspicion and phantom, caters to the needs of young audiences for fragmentation entertainment. The CoolShort flexible liquidity model is a major highlight, building a diversified income system through application purchasing, application advertising and subscription to membership.
By July 2025, CoolShort had built up 400,000 registered users, 50,000 active daily users, over 12 million cumulative viewers and, in the short term, emerged in a highly competitive short play market. Compared to other platforms, such as the DramaFlow (1.4 million users, 120,000 days of life) on line in October 2024, the rapid growth of CoolShort demonstrates its precise market positioning and strong user appeal.
GIBO, a streaming media platform focused on AI-generated content, has more than 86 million registered users, serves young people in Asia and works to create and disseminate content through AI technological innovation. GIBO Crick, as its core product, has been successfully applied on several short play platforms (DramaFlow, YouShort, uDrama) to validate its adaptability in multiple settings.
GIBO Click ‘ s experiment at CoolShort focused on audience behaviour analysis and self-adaptation strategies, demonstrating its full capability as a back-end engine of the short play platform. Through real-time analysis of user viewing patterns, retention of data and participation indicators, the Platform can optimize content referral and user experience by providing accurate insight into user preferences. Automatically adjust the price of high-quality plays and packages to maximize the income potential based on content popularity and user behaviour. Supporting the global infrastructure for multi-currency settlements and ensuring the seamless expansion of the platform in different regional markets. Using artificial intelligence algorithms, individualized content recommendations are provided to users, increasing user stickyness and viewing time.
These functions of GIBO Click not only help CoolShort to optimize the closed ring from content distribution to realization, but also provide technical safeguards for the competition of short play platforms in the global market. GIBO representatives said at the press conference: “The CoolShort experiment shows that GIBO Crick is not just a payment tool, but a powerful engine for enabling platforms to achieve smart content strategies and income growth.”
The rise of the short play industry is dependent on the spread of mobile Internet and the transformation of consumer habits. According to market research, China ‘ s online micro-sync market reached 37.39 billion yuan in 2023, an increase of 268 per cent over the previous year. With $50.4 billion in 2024, it is expected to exceed $68 billion in 2025 and to exceed $100 billion in 2027. The global market was also fast, with overseas short play platforms earning more than $300 million in the first half of 2024 and projected to exceed $500 million throughout the year, with the United States market contributing 60 per cent of its revenues, followed by Japan and Indonesia.
The success of the short play benefited from its “short and flat” character and flexible liquidity patterns. Compared to traditional cinema, short dramas are viewed at a long, mobile end of one to three minutes, meeting the demand for immediate entertainment for users in fast-paced life. At the same time, the short play platform diversifys income through advertising, fee unlocking and subscriptions. DramaBox achieved a high user retention rate of 17 per cent in 2024 and became the industry ‘ s pole. The rapid rise of CoolShort is a microcosm of this trend.
For CoolShort, GIBO Click ‘ s help has provided a guarantee of his foothold in a competitive market. In the short term, CoolShort can improve user retention by optimizing content recommendations and pricing strategies; in the long term, its global layout will benefit from the multi-currency clearing and data analysis capabilities of GIBO. For the whole short play industry, the successful test of GIBO Click heralds that intelligent, data-driven business models will be mainstreamed and that the enabling industry will move to new heights.
